An immediate category leader after introducing the classic wrap in 2003, the MOBY name (MOther & baBY) is synonymous with babywearing. Globally recognized, and trusted experts- the brand that knows the importance of keeping babies close, calm, and happy. Focused on creating products that encourage bonding over special moments, shared discoveries, and within the day-to-day of being Close Enough to Kiss™. Innovated to meet the varying needs of today’s parents and babies, with designs developed to adapt with baby, always offering comfort, safety, versatility, and effortless style.
We’ve fine-tuned and expanded our collections over the years, working with new fabrics and carrying options, design collaborations, prints, playful colours, and even ventures into new product categories.
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