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silver cross

Since William Wilson wheeled out the first coach-built model from his Yorkshire workshop at Silver Cross Street, Leeds in 1877, generations have given their children a daily look at the world from prams and pushchairs bearing our logo. Today, the name still stands for all those principles that William would have held dear. 
Uncompromising quality. Painstaking craftmanship. Practical design.
We have a saying here at Silver Cross:
There is no secret to making the world's finest prams - Just take 130 years of experience and add the finest materials; the rest is easy. 

Everything we make is designed around you and your baby, and to fit in with how you live your life. Whatever system you choose, you can be sure everything is designed to make the daunting task of being a parent a little easier. And most important of all, to help give your little one the best possible start in life.

For over 130 years families have put their trust in Silver Cross to provide them with the very best and safest nursery products. We take this important responsibility very seriously as we care passionately about our customers and their children

By the 1960s, Silver Cross was established as Britain’s premier pram manufacturer. It continued to manufacture classic coach prams, but new designs were launched to meet the changing demands of modern families. Silver Cross was now a household name, loved and trusted by parents around the globe. To read Silver Cross's detailed history click here

  • 2017 - WAVE - winner of 7 awards 
  • 2017 National Parenting Product Awards - WINNER - Wave Pram
  • 2017 UK Consumer Superbrands for Quality, Reliability, and Distribution 
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