In an early brainstorming session, we talked about what our brand stood for: To help kids gain confidence, to make bedtime fun and safe for them again. Someone in the group brought up the role of a "shrink", as in psychiatrist, a person you might likely see if you're dealing with issues of fear. In the process of scribbling the word on the white board, the "i" was changed to a "u", changing the word to "shrunk". The word "shrunk" had a whole set of connotations on its own: to reduce (fear), make small (kids), etc.
The word was used regularly in daily conversations within the team, often times as a whimsical expression, as if to replace "Oh, shucks!". The Shrunks also sounded like the name of a European family, and shortly thereafter the concept of Sunny, the family's guard dog was born. Being the fearless and protective dog that he is, Sunny always sleeps with one eye open, just to make sure everything is as they should be.
Coincidentally, we discovered later that the word Shrunk sounds like a German word that means "closet", a place where monsters and unknown creatures tend to lurk. Shrunks is also a derivation of a Greek slang word, which means laughter. And what would help one deal with fear better than laughter? The Shrunks was founded in 2007 by David Cirjak, who plays the role as a proud father of three, and the company's Managing Director. Perry Chua, a father of two, has been involved with the company from the early days of inception, and joined The Shrunks as Creative Director in 2010. All products are designed and conceived in Vancouver, beautiful British Columbia, Canada.
The Shrunks portable inflatable beds are phthalate-safe. We are the first to offer inflatable beds constructed of PVC containing less than 0.05%25 phthalates. The Shrunks air beds not only comply with the recent legislation restricting the use of PVC containing more than 0.1%25 phthalates for children's toys child care products, they exceed it by 500 ppm!
Buying a portable toddler bed is a big decision for any parent. Not only can it be difficult to find one that is appropriate and will last, it can also be an emotional time as choosing a portable toddler bed is a sign that your child is no longer a baby. The Shrunks gives you peace of mind knowing that you have a quality product that will grow with your child.
Designed in Vancouver Canada, Made in China
In the past several years, The Shrunks has been recognized with various awards and accolades for our innovation in both product and brand design.
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